I tend to do this a lot. Just sneak a few pictures of something intriguing while in a store…it’s fun to slowly wander around without the pressure of the kids, or appointments or meetings that seem to dominate my life when I’m at home. I have plenty of those here, but I also have a relaxing time when I’m off shift.
I was at the BX (Base Exchange) today browsing for a thank you card for someone. I walked past an aisle of hard liquor and the bottom row caught my attention. Bottom shelf, they call it, right?
Who else had no problem drinking the “cheap stuff” when in college? I’m a bit more discriminating now, but considering how little I drink now, I have no problem making more discriminating “investments” in our alcohol.
It all looks so…standardized!
But wait! There’s more!
Need some bourbon, scotch or Canadian whiskey?
Can’t beat those prices!!! Can’t beat some of the reviews of these products either. Oh, and check out this one, which is from the VodkaBuzz website, home of some very discriminating vodka purveyors.
Anyway, there’s more to the story. I picked up a bottle of the Canadian whiskey to get an idea of who was bottling this liquor…all the same bottles with similar-looking labels. I found a reference to Atlantic Wind and Spirits out of Baltimore, MD. But some Google sleuthing reveals that they’re little more than a distributor.
Someone is distilling, fermenting, etc. this stuff — who?
More Google sleuthing revealed the Sazerac Company. Yes, like the Sazerac mixed drink. They seem to outsource distilling of their premium spirits to other companies, but then it gets distributed under numerous other names. And if this recent peanut butter recall is any indication, you can imagine where else you’re seeing the same “Miltary Special” spirits. Look what I found out:
This same company that makes the Military Special vodka also makes CVS and Albertson’s…and “Skol”, a brand I remember from my college days..similarly, the Military Special American blended whiskey is the same as CVS’s.
You can read more about their brands here (click “Our Brands” at the top).
And the kicker? Check out these inset pictures on the Canadian whiskey and rum bottles. I mean, how stereotypical can you possibly get???
I have no words for this…
Or this…
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