I’d like to share a new favorite product in our house: Immaculate Baking Co.
No, this isn’t a “Back to Basics” type of thing, but I started by trying out the cinnamon rolls, like the ones pictured above. I’ve been trying to migrate my kids away from the super-processed Pillsbury refrigerated dough products, and was just going to try to make cinnamon rolls with my bread machine. But that still takes a while — I’d make up the dough the night before, assemble the rolls before bedtime and let them rise in the fridge.
But I had two problems with this: (a) I’m so tired at night I rarely do much food prep the night before and (b) such recipes tend to make too many cinnamon rolls. And if I bake them, they will all be eaten. We don’t need that.
At my local Wal-mart, I spied these Immaculate Baking cinnamon rolls positioned high above the Pillsbury products that are at eye level. (Tangent: Check out this blog post about the psychology of product placement in grocery stores, at every store I’ve seen these cinnamon rolls, they’re on the top shelf).
I liked the non-GMO corn products and unprocessed ingredients. I thought I’ve give them a shot. The flour is unbleached and unbromated, the salt is sea salt and the baking powder is aluminum-free.